Company Vision

Transformation should not be difficult. At Lytus we believe advancing technology comes with many spheres to improve the human experience. Lytus' goal is to super serve customers by combining multiple service domains into a unified Lytus lifestyle platform that gives customers entertainment, information, health monitoring and financial freedom.


Lytus focuses on advancing technologies in media, entertainment, healthcare and financial services to improve customer experiences worldwide. With an established and expanding customer base in India, Lytus is soon launching platform services in the U.S.A and Middle East

Target Market
Lytus strives to provide its global target audience with unmatched value-added services through its centralized platform in India.
Network And
Infrastructure
Lytus has exclusive access to a network of more than 5,000 kilometers of deployed fiber and broadband infrastructure.
Offerings
Above its 4 million active users, Lytus is scheduled to roll out its telemedicine platform in India, and is on schedule to launch OTT in Q4 of 2023, followed by additional services for its rapidly growing captive customer base.
Partnership
Lytus has strong forward market strategic partnerships, on the anvil, with highly reputed companies.

Who We Are

A youthful corporate engaged in a business with a potential to expand into international territory.

Lytus is a rapidly growing Platform IT services company. It currently has over 4 million active viewers and users in India. It is a rapidly growing online content and streaming service providers in India


How We Started

Lytus commenced services in 2017 by aggregating customers from several service providers and other businesses to bring them over to the Lytus Ecosystem. The Company currently provides services to customers through its 5,000 kilometer network of deployed fiber and broadband infrastructure.

Over the years, we are consistently endeavouring to build on our network capabilities and offerings with a clear objective of expanding our customer base. With a strong India focus, Lytus is expected to grow its international presence in the near future.

Market Opportunity

PayTV
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PayTV Services

India has the second largest pay-TV market in the world in terms of subscribers, with 197 million TV households growing at 7.5% YoY.

TV Revenue
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TV Revenue

TV Revenue is expected to show an annual growth rate of 5.96%, resulting in a projected market volume of US$19.31bn by 2027

Android TV
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Android TV

Android TV accounted for a higher market revenue share of around 34.0% in 2022 while having a steady growth rate during the forecast period.

Fintech
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Fintech

India has the highest FinTech adoption rate globally of 87% which is significantly higher than the global average adoption rate of 64%

Telemedicine
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Telemedicine

Telemedicine is the need of the hour as it allows the delivery of healthcare services remotely and ensures easy access to specialist doctors

Tele-Health
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Tele-Health

The Telehealth & Telemedicine market to reach $285.7 billion by 2027 to cater to increasing demand

Future Strategy

Technology continues to be a strong driver of change for any industry. We realised that our future growth strategy is pivoted around how we leverage technology to enhance consumer experience with limited, but efficient investment in infrastructure. In line with this philosophy, we restructured our business model in 2022 to create value.


We are committed to invest in deep-rooted technologies to develop greater scale and speed in content production and distribution, centralization, automation, and portfolio rationalization. Our ability to “disrupt” ourselves and re-invent the way we conduct business, both internally and with our customers, encourages us to offer a range of services through our ubiquitous platform, across verticals including fintech, entertainment, and healthcare.